!!> KINDLE ➛ The Science of Selling ❥ Author David Hoffeld – Capitalsoftworks.co.uk

The Science of Selling The Revolutionary Sales Approach Scientifically Proven To Dramatically Improve Your Sales And Business SuccessIn Today S Fiercely Competitive Marketplace You Can T Afford To Lose Sales That Should Be Yours But With So Much Conflicting Advice From Self Proclaimed Gurus, How Do You Know Which Sales Strategies Actually Work Leading Sales Trainer, Researcher And CEO Of Hoffeld Group, David Hoffeld, Has The Answer Blending Cutting Edge Research In Social Psychology, Neuroscience, And Behavioral Economics,The Science Of Selling Shows You How To Align The Way You Sell With How Our Brains Naturally Form Buying Decisions, Dramatically Increasing Your Ability To Earn Sales Unlike Other Sales Books, Which Primarily Rely On Anecdotal Evidence And Unproven Advice, Hoffeld S Evidence Based Approach Connects The Dots Between Science And Situations Salespeople And Business Leaders Face Every Day To Help You Consistently Succeed, Including Proven Ways To Engage Buyers Emotions To Increase Their Receptiveness To You And Your Ideas Ask Questions That Line Up With How The Brain Discloses Information Lock In The Incremental Commitments That Lead To A Sale Create Positive Influence And Reduce The Sway Of Competitors Discover The Underlying Causes Of Objections And Neutralize Them Guide Buyers Through The Necessary Mental Steps To Make Purchasing Decisions Packed With Advice And Anecdotes, The Science Of Selling Is An Essential Resource For Anyone Looking To Succeed In Today S Cutthroat Selling Environment, Advance Their Business Goals, Or Boost Their Ability To Influence Others.

10 thoughts on “The Science of Selling

  1. says:

    Social psychology, neuroscience and behavioral economics If this is a mix you enjoy in your reading material, The Science of Selling Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal is a good book for you to have in your private library It is good to have a place for it in your shelves even if you would not be a part of a salespeople workforce, because most of the time we do sell something ideas, opinions, views and ourselves in our professional but also in our p Social psychology, neuroscience and behavioral economics If this is a mix you enjoy in your reading material, The Science of Selling Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal is a good book for you to have in your private library It is good to have a place for it in your shelves even if you would not be a part of a salespeople workforce, because most of the time we do sell something ideas, opinions, views and ourselves in our professional but also in our personal life, too The goal of every sales process should be to guide buyers to commit to the salesperson s message the central route while using heuristics the peripheral route to effectively convey that message There is few problems I can personally identify with, and they are the foundation for the years of research that is neatly tied between the covers of this book internet has made i...

  2. says:

    Great and long overdue book The integration of psychological research and real world examples is compelling I am a social psychologist so I knew most of the research described in the book already, but Hoffeld takes the ac...

  3. says:

    1 There is two routes of influence, one is outside the actual message, the second is within the actual message 2 Outside of the message are different heuristics mental shortcuts that people use as a rule of thumb without thinking, here they are A Single option aversionWhen people are presented only with one option they feel itrisky, so they calculate the riskResearch shows people are buyingwhen they have options B Asymmetric dominance effectOne of the options should be 1 There is two routes of influence, one is outside the actual message, the second is within the actual message 2 Outside of the message are different heuristics mental shortcuts that people use as a rule of thumb without thinking, here they are A Single option aversionWhen people are presented only with one option they feel itrisky, so they calculate the riskResearch shows people are buyingwhen they have options B Asymmetric dominance effectOne of the o...

  4. says:

    This is a great book to give to junior members of a sales team and a good book to give as a refresher toexperienced members who are stuck in the status quo The Science of Selling does a good job of aggregating the most applicable concepts from behavioral economics Khaneman Thaler , psychology mindset Dweck , and good old sales blocking and tackling concepts While I was slightly disappointed that I did not find much unique insight, the core concepts presented in the book can and d This is a great book to give to junior members of a sales team and a good book to give as a refresher toexperienced members who are stuck in the status quo The Science of Selling does a good job of aggregating ...

  5. says:

    3.5 StarsReally interesting concepts talked about in this book I haven t been formally trained in sales but much of this book was easy to digest I was able to think through my sales process And adapt the principles taught We ll have to wait and see if it yeads the same result as stated in the book It was a pretty fast read The major take away was that when approaching sales you need to do so with the buyers decision making process in mind Rather than, waking them through a pre conceived f 3.5 StarsReally interesting concepts talked about in this book I haven t been formally trained in sales but much of this book was easy to digest I was able to think through my sales process And adapt the principles taught We ll have to wait and see...

  6. says:

    Sales based on neuroscience and social behavior studies Defiantly easier read than applied, but very helpful nonetheless.

  7. says:

    Great easy to read sales basics in one book Plus the 6 whys very powerful concept

  8. says:

    There s a lot of smart application of neuroscience here, from how to structure your selling options, to how to handle objections, to why grunts are better than words in conveying emotional warmth A good sales...

  9. says:

    Brilliant book David talks about how anecdotal sales techniques training won t be profitable in the long run, however, science based selling will A nice blend of sales strategy, science and psychology.

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